Mr Chau, 35, earns a high, secure salary, has no debts and will not need his HK$3 million portfolio for 25 years. He says he would sell everything after a 10% fall. How should his manager set his risk objective?
Risk tolerance has two parts: ability to take risk (horizon, income, wealth, liquidity needs) and willingness to take risk (the client's attitude). Mr Chau's ability is high, but his willingness is low: he would sell after a 10% fall, locking in losses. When the two conflict, the usual practice is to set the risk objective by the lower of the two and to discuss the conflict with the client, who may later accept more risk. Setting it by ability alone invites panic selling. Quietly averaging the two hides the conflict. Refusing to set any objective leaves the mandate with no risk target. Source: Standard investment management process (planning, execution and feedback); investment policy statement practice (as at October 2026).
Assuming the objective measure (ability) overrides attitude. Where they conflict, the more conservative of the two normally sets the risk objective.
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